GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
Tags / Marketing
November 28, 2011
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
October 5, 2011
Facebook’s Updated Insights
Facebook announced a plethora of impressive updates during F8 last month. However, did you know that Facebook also silently rolled out a massive update to their Insights dashboard? This updated dashboard now allows brands to improve their measurement of not just their Facebook Page, but of the social plug-ins on their websites as well. With the new update, a Page admin that has claimed Insights for a particular domain will be able to collect granular data for that domain’s… Continue Reading
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
May 5, 2009
Your online identity—add to it!
Everyone has their online identity. You have a website. You have your blog. Your LinkedIn. Twitter. Facebook. You build these networks and pages out to form “Who you are.” But, having one of these “things” does not classify who you are as a person. If you’re on Twitter, it doesn’t mean you necessarily have “quick thoughts”, if you’re on LinkedIn it doesn’t necessarily mean you are all about networking for your career. Or, at least I hope it doesn’t. There… Continue Reading
March 25, 2009
IDI Marketers Forum-A Keynote Recap and why you should just DO IT
I was lucky enough to be invited to keynote yesterday’s IDI Marketers Forum International Conference at the Marriott Marquis in Times Square. The conference is intended to provide valuable, up-to-date information from top internationally recognized experts to the direct marketing community. With an experience working mostly in online marketing, one might think that a direct marketing approach needed an entirely new perspective on social media. But, when you think about it, there’s a basic theme every industry needs to think… Continue Reading
December 29, 2008
Social Cash & Carrot Creative
The Social Cash blog interviewed our very own Mike Germano last month discussing all things marketing, the future of Facebook and Mike’s favorite topic: Carrot Creative. Mike provides some insightful thoughts on the future of marketing within the popular social network and what it means for the big brands who are starting to “get it” and engage. Check it out and stay tuned for an upcoming prediction and resolution list about the future of web marketing in 2009 from the… Continue Reading
