Carrot Creative Blog

In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets.

As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I bring this to our attention is because as a creative agency, working with brands that consumers want to associate themselves with makes our jobs at Carrot a whole lot easier. We encourage “cool” brands to offer viral content users can share, blog, post, whatever you want to call it, giving the consumer more opportunity to “tag their brag.”

Has anyone else noticed an abundance of Social Media Guidelines and books being sent around lately? I feel like I’ve received a ton this week. Razorfish released their Fluent Report. 360i put one out.

One of the greatest parts about seeing a Broadway show is the immediate connection that you feel to the cast. Look at how many young fans wait eagerly outside the stage door of their favorite show hoping to catch a glimpse of the leading lady or actor or grab a quick photo and autograph of the Playbill.

Dos Equis today launched the second part of a campaign in search of the “Most Interesting Man in the World” to the entire U.S.  Basically, tying the fact that if you drink Dos Equis, you’ll become interesting or even MORE interesting than you already are. (I know that’ probably not possible for some of you.)

According to MediaPost, “two months ago, Dos Equis introduced its “Most Interesting Man in the World” to the entire U.S. via an expanded national advertising campaign. Now, it is giving consumers the chance to become — if not as interesting — at least more interesting.”

Twitter is an interesting space. A space where you can connect with new people,post random thoughts, blah blah…we know we know. But, I’m really interested and grateful for this community and the constant feedback they provide.

For example. Yesterday, I was in the mood to hear some music that gets me pumped up for a big negotiation we have. We have a LOT going on here and YES I am an excited person, but I wanted to add my own personal soundtrack. So, where do I find my songs? Cue to Twitter. I posted this tweet. A simple one. Just asking for some songs to keep me going. Within 10 minutes I received over 30 responses to songs. From “Chariots of Fire” to Britney Spears, Rammstein to Queen—I had them all. And you know what? I listened to them ALL.

Whoa. What a game. And while the heart pumping last minutes were getting us here at Carrot Creative screaming at the top of our lungs (well, most of us) we obviously had our two cents to add on the advertisements.

What was really interesting was the amount of times I wondered if people were clicking on the site of the brand right after they ad appeared. I watched the Super Bowl with my MacBook on my lap. A lot of my friends (and many of you) were live tweeting the game from your iPhone or Blackberry. When GoDaddy said go to their site, I did-did you? When Denny’s offered free breakfast, I went-did you? (It crashed—but hey. Good thinking)

Photo courtesy of Nick McGlynn

Carrot Creative co-hosted the first Digital DUMBO Drinks event here last night at ReBar where the digital elite of our quaint little neighborhood mixed and mingled under the bridge, talked Java scripting and new media strategies in addition to enjoying some cocktails and Outside.in cupcakes.

The first week of the new year is always saturated with media predictions for the year ahead and this year is no different. The overall economic gloom has washed over the media in a pallid periwinkle haze of indifference. Most current rhetoric points toward desperate depression-era advertising filled with a myriad of uses for old boots and stale Wheat Thins. The WSJ published their advertising forecast for 2009 and essentially just restates what has been repeated ad-nauseam for the past 6 months: Madison Avenue is cutting back the glitz and glamour in a rush to the bottom.