In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
Tags / media
July 24, 2009
July 16, 2009
The Social Media Playbook. Useful in a 140 Character World?
Has anyone else noticed an abundance of Social Media Guidelines and books being sent around lately? I feel like I’ve received a ton this week. Razorfish released their Fluent Report. 360i put one out. I really want to read these. I do. (I’m halfway through the Razorfish one and it’s awesome.) These companies know what they’re talking about and have teams of extremely smart people pulling together ideas to share and make the industry a better place. But, in a… Continue Reading
June 29, 2009
They say the neon lights are bright On Broadway
One of the greatest parts about seeing a Broadway show is the immediate connection that you feel to the cast. Look at how many young fans wait eagerly outside the stage door of their favorite show hoping to catch a glimpse of the leading lady or actor or grab a quick photo and autograph of the Playbill. I’ve been a theater buff since my first performance in 6th grade as Lucy in “You’re A Good Man Charlie Brown.” My parents… Continue Reading
May 13, 2009
Interesting- an interesting word to tie your brand to
Dos Equis today launched the second part of a campaign in search of the “Most Interesting Man in the World” to the entire U.S. Basically, tying the fact that if you drink Dos Equis, you’ll become interesting or even MORE interesting than you already are. (I know that’ probably not possible for some of you.) According to MediaPost, “two months ago, Dos Equis introduced its “Most Interesting Man in the World” to the entire U.S. via an expanded national advertising… Continue Reading
February 5, 2009
Passion to Share
Twitter is an interesting space. A space where you can connect with new people,post random thoughts, blah blah…we know we know. But, I’m really interested and grateful for this community and the constant feedback they provide. For example. Yesterday, I was in the mood to hear some music that gets me pumped up for a big negotiation we have. We have a LOT going on here and YES I am an excited person, but I wanted to add my own… Continue Reading
February 2, 2009
Social Media vs. The Super Bowl- who won?
Whoa. What a game. And while the heart pumping last minutes were getting us here at Carrot Creative screaming at the top of our lungs (well, most of us) we obviously had our two cents to add on the advertisements. What was really interesting was the amount of times I wondered if people were clicking on the site of the brand right after they ad appeared. I watched the Super Bowl with my MacBook on my lap. A lot of… Continue Reading
January 30, 2009
Digital DUMBO Drinks
Carrot Creative co-hosted the first Digital DUMBO Drinks event here last night at ReBar where the digital elite of our quaint little neighborhood mixed and mingled under the bridge, talked Java scripting and new media strategies in addition to enjoying some cocktails and Outside.in cupcakes. I’ve been saying this for awhile that this is the “Digital District” in DUMBO. So many digital companies are here with talent but we never get together. We’ll walk by someone in Peas & Pickles… Continue Reading
January 6, 2009
Madison Avenue To Cut Out All Carbs In ’09
The first week of the new year is always saturated with media predictions for the year ahead and this year is no different. The overall economic gloom has washed over the media in a pallid periwinkle haze of indifference. Most current rhetoric points toward desperate depression-era advertising filled with a myriad of uses for old boots and stale Wheat Thins. The WSJ published their advertising forecast for 2009 and essentially just restates what has been repeated ad-nauseam for the past… Continue Reading
