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  • Entries tagged as: 'mike germano '

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    Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

    An excerpt:

    “…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

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    From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

    Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”

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    Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost.

    After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell?

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    levote1
    As a person who has run (and won) for political office in the past, the NY Tech Meetup election obviously strikes a personal chord for me. Having a personal interest with politics, I also take interest in reviewing what each candidate can offer as a whole to something that I am very passionate about. And, as an agency that is growing at a rapid pace in the NY Tech scene, Carrot Creative as a whole is interested in the election to see where it can help us grow as a company.
    The team sat down this morning to go over what we wanted in a leader for this community.  Unanimous responses all around. We want to work with a leader that will not only help us continue to grow, but help to connect us with the many talented individuals that are already making this community boom.
    With everyone from web design and social media experts to business development and user experience geniuses making strides every day, this community has an overwhelming amount of talent and needs to be run by someone that “gets” what the people can do. They also need to find a way to bring them together to maintain this continuous growth.
    As active members of this community, Carrot Creative would like to announce that we officially endorse Nate Westheimer for Community Organizer. Nate has proven his interest and dedication to the community and we’re here to back him and show our support.
    Vote here for the NY Tech Meetup: http://www.meetup.com/ny-tech/polls/

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