Carrot Blog » mike germano

Just Another Thing Mike Germano and MC Hammer Have in Common

Jen Rubio — Thu, 13 Jan 2011 21:05:34 +0000

Carrot Blog

I’ve been a huge fan of the Shorty Awards since its inception and that’s why I’m extra excited to make this announcement:

Our very own Mike Germano is now a member of the Real-Time Academy 0f Short Form Arts & Sciences. The Academy exists to discover the best and most innovative uses of real-time media—simply put, they play a vital role in choosing the winners of the Shorty Awards.

Mike will be joining the likes of Dennis Crowley, Alyssa Milano, Caterina Fake, MC Hammer, Craig Newmark, and Jimmy Wales in honoring the best content producers on Twitter and in social media.

Specifically, he’ll be part of the Marketing Jury, which focuses on judging the Shorty Industry Awards.

And while this rules out our client work from any of the wards, we’re so excited for Carrot Creative to be represented among respected leaders in advertising, media, and web.

Congrats, Mike!

Twice the Insight: AgencySpy and PRNewser Interview Mike Germano

Katy Kelley — Thu, 15 Oct 2009 16:56:56 +0000

Carrot Blog

Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

An excerpt:

“…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

Videos of each interview are posted on the AgencySpy and PRNewser blogs.

360 Alley-oop; Germano interviewed by SLAM Magazine

Katy Kelley — Thu, 01 Oct 2009 21:37:46 +0000

Carrot Blog

From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

“Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”

Check out SLAM Magazine Online and read the rest of the article HERE.

We Really Do Hope They Serve Beer In Hell

Kaitlin Villanova — Wed, 05 Aug 2009 22:11:56 +0000

Carrot Blog

Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost.

After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell?

It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone call, plane ride, and train ride later we found ourselves in the middle of Times Square at Magno Studios for a private screening of the film with Tucker Max himself. At Carrot Creative, we have an innovative 360 degree project immersion program that dictated our enjoyment of the film while kicking back with a cooler of frosty libations (errr… 40oz-ers). This helped us fully recreate the target market’s optimal viewing conditions.

As our fearless leader @mikegermano mentioned in an earlier post, “the great thing about working with a client like Tucker is that he is as open and excited about our ideas as we are and isn’t afraid to push the limits to what we can do. When you have that kind of trust from a client, it’s always refreshing and makes our entire team want to start immediately.”

So, we hit the ground running, tackling a project we’d otherwise dismiss. Tucker has always been very innovative with how he leveraged the social power of the Internet, successfully cultivating a rabid following before the words “Social” and “Media” were ever used together. We’ve always admired his tenacious business sense and respected his extraordinary use of the written word. What better way to launch a feature film then with an extremely targeted, engaged, and receptive audience?

After handful of late nights, and some seriously fun brainstorming sessions over delicious Grimaldi’s pizza, we pulled it off. So, without further adieu, our latest masterpiece.

Sit back, crack open a beer, and enjoy the social capabilities of the site. Be sure to check out the flick in theatres September 25th.

Support for Growth in the NY Tech Community

Mike Germano — Thu, 11 Dec 2008 16:03:25 +0000

Carrot Blog

As a person who has run (and won) for political office in the past, the NY Tech Meetup election obviously strikes a personal chord for me. Having a personal interest with politics, I also take interest in reviewing what each candidate can offer as a whole to something that I am very passionate about. And, as an agency that is growing at a rapid pace in the NY Tech scene, Carrot Creative as a whole is interested in the election to see where it can help us grow as a company.

The team sat down this morning to go over what we wanted in a leader for this community. Unanimous responses all around. We want to work with a leader that will not only help us continue to grow, but help to connect us with the many talented individuals that are already making this community boom.

With everyone from web design and social media experts to business development and user experience geniuses making strides every day, this community has an overwhelming amount of talent and needs to be run by someone that “gets” what the people can do. They also need to find a way to bring them together to maintain this continuous growth.

As active members of this community, Carrot Creative would like to announce that we officially endorse Nate Westheimer for Community Organizer. Nate has proven his interest and dedication to the community and we’re here to back him and show our support.

Vote here for the NY Tech Meetup: http://www.meetup.com/ny-tech/polls/