Mike and I are proud to announce that two of the panels crafted in-house at Carrot have been selected for further voting by you, the lovely interactive community. With your help we can collect all the gold rings, green mushrooms, fire spitting flowers, and flying feather things to defeat Bowser and deliver two riveting presentations in Austin.

Mike will be speaking on how the reigning sports leagues like the MLB, NFL, and NBA can help their athletes leverage social media to connect with their fans on a more direct level. He’ll also touch upon our own client experiences with some of the most influential athletes to play the game, in addition to the controversy surrounding fake athlete accounts, and how they can lead to far-reaching a PR nightmare if left to an amateur.

Myself, PepsiCo’s Director of Digital and Social Media, Bonin Bough, and Josh Karpf, Social Media Manager at PepsiCo, will be speaking on how large corporations can reach an entire new generation of digital consumers by embracing their social consumption behaviors and facilitating genuine communication through a brand’s core messages.

Help us beat Bowser—it’ll not only be a victory for Mario fans worldwide, but also for every one of us who live, eat, and breathe social media.

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>carrot is proud to announce the launch of one of our most exciting applications to date: MLBFanbook. This app allows obsessed MLB fans to connect with each other and their favorite teams. It also gives fans the ability to write on players’ walls, letting them get closer to their idols than ever before. Users can also schedule games to watch with their Facebook friends and heckle/cheer them just like at an actual game.

It was truly an honor that MLB.com chose our company to build such an original application. As some of the biggest fans of the game, the team here was floored that a company known for leading the way in the interactive space gave us the opportunity to work on this project. When fans build products for other fans it can get a bit emotional, it was truly a dream come true.

We’re very excited to hand back control of the game to the fans and look forward to even more exciting features to be launching soon!

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This article is copyright © 2012