May 10, 2010 Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style. “Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message… Continue Reading
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May 10, 2010
July 20, 2009
Carrot Creative Selected as Best Practice Finalist
With more than 500,000 small businesses in the tri-state area, The New York Enterprise Report is once again honoring those who are among the most innovative. Carrot Creative has been nominated as a finalist in the Human Resources & Leadership category. Companies were chosen based on their ability to demonstrate the use of a best practice to generate competitive advantages, revenue profits and/or long-term value. Twenty-seven companies, based in the NY metro area, were selected as finalists out of dozens… Continue Reading
June 22, 2009
A Carrot Clog
The Carrot team has been experimenting with ways to share news. For us to do our job and do it well, we pride ourselves on being on top of the latest trends and happenings in the news of social media and how we can implement this for our clients. We know that while reading is important, being able to apply what we’ve read and put a personal spin on it is just as valuable. Sure, we all can blog, post… Continue Reading
June 8, 2009
Good Reads from Carrot Creative – Week of June 8, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking. How Twitter Will Change the Way We Live TIME’s cover story on Twitter by Stephen Johnson, a… Continue Reading
June 1, 2009
Good Reads from Carrot Creative – Week of June 1, 2009
Annnd we’re back! Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of the news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. As Social Technologies Become Pervasive, Prepare Your Company Jeremiah Owyang discusses… Continue Reading
May 18, 2009
Good Reads from Carrot Creative – Week of May 18, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. The Rise Of Social Distribution Networks John Borthwick, CEO of Betaworks, addresses the rapid… Continue Reading
May 11, 2009
Good Reads from Carrot Creative-Week of May 11, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking. In the coming weeks we’ll highlight articles every Monday – stay tuned and let us know… Continue Reading
