Andy Sernovitz, contributing writer for the Smart Blog on Social Media has a great take on this and who he think should be running the social media world: PR executives. As Andy says, “PR executives make the best social media executives. There is a similar mindset. Traditional media relations requires finding the right influencers, building trust, and sharing credible, relevant stories. Translating those actions to social media — replacing reporters with the bigger community — is exactly how to run a great social media program.”

In one way, I obviously agree with Andy. Yes, I am a PR person now working on social media campaigns so it’s definitely refreshing to see the industry encouraging PR to manage these new objectives. In my opinion, PR people have the upper hand when it comes to getting social media. We’re ahead of the game (disclosure: this is for some PR folks, obviously there are the strays that don’t do this well.) We follow (or try to follow) the rules that make social media successful. And we listen to what is going on around us.

We also fit into the overall scheme of social media methodology:

-Conversation- We have them all day every day. With reporters. Clients. You name it. It’s how we work. With social media, the key to a successful campaign is continuing the conversation. For us, it’s just an extension of what we do.

-Community- Like Andy says, we’re used to finding the right influencers and building a trust with them. We choose wisely who should hear the news and determine how best to announce an important newsworthy piece to the public. We create our own level of influencers within this community.

-Collaboration- We work together to form relationships. While many think that PR people just pitch out a story and hope for the best, many of the talented flacks actually take the time to feedback ideas with a reporter and collaborate on their needs to determine what story angle will work.

But, as social media has changed the way we think, the traditional PR agency will also need to adapt to the new ways of handling these social media requests. While PR may be the right man for the job right now, it’s also important for PR to include others to help get it done. From partnerships with other specialists to new technologies and advancements emerging everyday,  the acceptance of all things changing will only help create successful outcomes and ensure social media success.

So there is my take. Will this change? Like everything else lately, of course. It will evolve. There’s an opportunity for many people to get involved in social media. What do you think???

This article is copyright © 2012 

Citizen journalism is the most informative innovation in the mobile space since the introduction of the camera phone, and our good friends at CBSEyeMobile are leading the way with their new application developed specifically for the iPhone. It’s already been featured on several sites including TechCrunch, Mashable, and TUAW since launching last week and is garnering fabulous reviews from all around the blogosphere.

We’re very excited to be working with the CBSEyeMobile team to build other amazing social network integration tools and can’t wait to see what else the team has up their sleeves.

Try out the latest craze to hit the iPhone here.

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We are proud to have worked with TTP to utilize the power of Facebook to offer a tool for people to share the useful knowledge they can offer the world. If you forgot to bring your notes on TTP, here’s a brief summary: TTP is a service that leverages a user’s social graph to provide relevant community based education. Through a variety of traditional and non-traditional tools, TTP crowdsources educational demand by providing tools to intelligently connect educators and learners.

At >carrot, we are especially proud of the fresh design we offered TTP as we feel it truly captures the universality of people coming together and collaborating as a basic foundation of civilization. Teach the People on Facebook is currently in Beta, so please go enroll and be a part of what could be the largest, truest university in the world.

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Congrats to Blake Burris and the rest of the GoalCamp team on a job well done, and much continued success making the social web more useful. We look forward to helping them in their continued success as masters of the Facebook platform.

Also of note is that one of our very own applications, Social Change, was mentioned by Mark Zuckerberg during his keynote presentation. High fives all around, we can’t wait to see what’s in store next year!

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There have been a lot of jokes thrown around the office about back to school shopping while working on this project. It’s funny to be working on a project for a client when we can remember our moms bringing us to their stores every year before we went back to school.

It certainly brings back a lot of memories of being dragged through the aisles of the department store with my sister picking out a little bit of everything, my brother punching me in the arms and mom asking me from outside the dressing room, “What do you mean those jeans don’t fit? I didn’t think you’d gained that much weight!” Then, of course, I’d return to school with the latest fall fashions, and damn … I looked good.

Here’s to a long and happy partnership with Saatchi & Saatchi and JCPenney.

This article is copyright © 2012 

This article is copyright © 2012 

Carrot Creative is excited to announce the launch of the UBRSTAR website. As the primary developer of content, design and social network implementation, we are proud to partner with The New Haven Theater Company to offer live theater and stage stardom to the world. UBRSTAR utilizes a troupe of both live stage performers and online performers that can become part of the performance by submitting online videos of their character of choice (given the specific performance). The live performance, in which live stage actors must interact with their online counterparts, is broadcast live through Ustream.tv for the global audience to view and simultaneously comment and provide content at the leisure of their own chair. This summer’s show will be a contemporary version of a Shakespeare classic entitled “Run to the Capulets, Raise Up the Montagues: The Investigation of Romeo and Juliet.”


It is such a great experience to help move the art medium of theater, which has traditionally been behind the times in adapting to new forms of media, into the New Media realm. We see only great things ahead for UBRSTAR and theater online.

This article is copyright © 2012 

This article is copyright © 2012 

This article is copyright © 2012 

This article is copyright © 2012