Carrot Creative Blog

Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

An excerpt:

“…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

Photo Credit: Addicted Eyes on Flickr.

Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels.

• Why would we want to create a platform for people to complain?
• What if people attack us publicly on the site?
• If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this?
• How can we control the content?

There’s an old saying that “No Press is Bad Press”— I don’t think this is from a PR person because honestly, bad press is a PAIN. It adds additional effort to fixing the problem and long hours of figuring out how to attack the crisis. But, with social media enabling a message to travel far and wide, add comments that are sometimes not moderated, how do we look at bad “press” when it ends up driving awareness?

Photo Courtesy of The Bitten World.

You can thank the fact that today is National Pie Day for the witty subject line. But, it’s true. Pie is more than the filling and I doubt anyone can say that they eat pie for only the dry top layer. So, where am I going with this?

I’m linking social media and pie. Yes. It’s happening. Just like a pie, you need every ingredient to make it the best that it can be. The filling is what makes it, but you can’t leave out the crust or the
topping. In fact, to some people it’s not even a proper pie if you don’t put whip cream
on it. Same with a communications plan, you need all of the ingredients for it to work.

We’re proud to announce that two of >carrot’s founders have been featured in the Fall 2008 issue of Quinnipiac University’s Business Magazine. Inside you’ll find a great overview of social-media, and how it’s completely changing the advertising landscape of the 21st century.

Quinnipiac was listed as one of the top ten wired schools in the country according to PC Magazine and is continually exploring new ways to adapt marketing to the modern business world. The full article is embedded below.

Get your own – Open publication

Photo Credit Quinnipiac University