The management of employee communication lies in a strange limbo between HR and PR; both struggling for clear, concise messaging but each with it’s own set of tactics. Waves of hiring and downsizing, the globalization of business, corporate re-engineering, buyouts and mergers, the informality social media has brought to the workplace – all have dramatically modified the ways we communicate with our employees. Gone are the days when the role of an internal PR person was relegated to using InDesign… Continue Reading
Tags / PR
September 9, 2010
October 15, 2009
Twice the Insight: AgencySpy and PRNewser Interview Mike Germano
Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media. An excerpt: “…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for… Continue Reading
March 19, 2009
Social Media Fire Starters
Photo Credit: Addicted Eyes on Flickr. Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels. Why would we want to create a platform for people to complain? What if people attack us publicly on the site? If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this? How can we control the content? All… Continue Reading
February 17, 2009
How "When No Press is Bad Press" Has Changed with Social Media
There’s an old saying that “No Press is Bad Press”— I don’t think this is from a PR person because honestly, bad press is a PAIN. It adds additional effort to fixing the problem and long hours of figuring out how to attack the crisis. But, with social media enabling a message to travel far and wide, add comments that are sometimes not moderated, how do we look at bad “press” when it ends up driving awareness? Here’s my example…. Continue Reading
January 23, 2009
There is more to a pie than the filling
Photo Courtesy of The Bitten World. You can thank the fact that today is National Pie Day for the witty subject line. But, it’s true. Pie is more than the filling and I doubt anyone can say that they eat pie for only the dry top layer. So, where am I going with this? I’m linking social media and pie. Yes. It’s happening. Just like a pie, you need every ingredient to make it the best that it can be…. Continue Reading
November 6, 2008
Quinnipiac's Finest
We’re proud to announce that two of >carrot’s founders have been featured in the Fall 2008 issue of Quinnipiac University‘s Business Magazine. Inside you’ll find a great overview of social-media, and how it’s completely changing the advertising landscape of the 21st century. Quinnipiac was listed as one of the top ten wired schools in the country according to PC Magazine and is continually exploring new ways to adapt marketing to the modern business world. The full article is embedded below. Get… Continue Reading
