After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell?

It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone call, plane ride, and train ride later we found ourselves in the middle of Times Square at Magno Studios for a private screening of the film with Tucker Max himself. At Carrot Creative, we have an innovative 360 degree project immersion program that dictated our enjoyment of the film while kicking back with a cooler of frosty libations (errr… 40oz-ers). This helped us fully recreate the target market’s optimal viewing conditions.

As our fearless leader @mikegermano mentioned in an earlier post, “the great thing about working with a client like Tucker is that he is as open and excited about our ideas as we are and isn’t afraid to push the limits to what we can do. When you have that kind of trust from a client, it’s always refreshing and makes our entire team want to start immediately.”

So, we hit the ground running, tackling a project we’d otherwise dismiss. Tucker has always been very innovative with how he leveraged the social power of the Internet, successfully cultivating a rabid following before the words “Social” and “Media” were ever used together. We’ve always admired his tenacious business sense and respected his extraordinary use of the written word. What better way to launch a feature film then with an extremely targeted, engaged, and receptive audience?

After handful of late nights, and some seriously fun brainstorming sessions over delicious Grimaldi’s pizza, we pulled it off. So, without further adieu, our latest masterpiece.

Sit back, crack open a beer, and enjoy the social capabilities of the site. Be sure to check out the flick in theatres September 25th.

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