Carrot Creative Blog

Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

An excerpt:

“…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

“Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”