The MTV Music Meter’s been getting some great press lately (like this awesome video from CNN), and Carrot’s proud to have worked on it. The MTV Music Meter allows users to discover new music with a daily Top 100 list of artists. This ranking is determined by their online popularity from “tweets and other social mentions, blog posts, news articles, streams, and purchases for over one million artists”. In addition, the Meter provides a comprehensive library of artists to listen… Continue Reading
Tags / Press
March 4, 2011
May 10, 2010
The Right Way to Make Your Social-Media Mea Culpa
May 10, 2010 Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style. “Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message… Continue Reading
October 15, 2009
Twice the Insight: AgencySpy and PRNewser Interview Mike Germano
Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media. An excerpt: “…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for… Continue Reading
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
