Carrot Blog » Press

MTV Music Meter On the Go!

Analee Kasudia — Fri, 04 Mar 2011 20:20:36 +0000

Carrot Blog

The MTV Music Meter’s been getting some great press lately (like this awesome video from CNN), and Carrot’s proud to have worked on it.

The MTV Music Meter allows users to discover new music with a daily Top 100 list of artists. This ranking is determined by their online popularity from “tweets and other social mentions, blog posts, news articles, streams, and purchases for over one million artists”. In addition, the Meter provides a comprehensive library of artists to listen to song samples, view their latest news, bio, and photos—all in one location (and now, application).

Last fall, MTV came to us to design native apps for the iPhone, Android and iPad. We helped solve the fun problem of making sure the design and UX was suited for each platform, while still connecting and relating to the web version.

The app is now available for the iPad, iPhone, and Android.

Happy music hunting!

The Right Way to Make Your Social-Media Mea Culpa

Katy Kelley — Mon, 10 May 2010 16:37:11 +0000

Carrot Blog

May 10, 2010

Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style.

“Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message is very important.”

Read more and see the article on here on AdAge’s site.

Twice the Insight: AgencySpy and PRNewser Interview Mike Germano

Katy Kelley — Thu, 15 Oct 2009 16:56:56 +0000

Carrot Blog

Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

An excerpt:

“…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

Videos of each interview are posted on the AgencySpy and PRNewser blogs.

360 Alley-oop; Germano interviewed by SLAM Magazine

Katy Kelley — Thu, 01 Oct 2009 21:37:46 +0000

Carrot Blog

From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

“Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”

Check out SLAM Magazine Online and read the rest of the article HERE.