I’ve had some discussions lately about the changing landscape and the need for social media for brands as well as who is the “right person” for the job of managing the social media campaign. Is it the advertising agency? The PR agency? A whole new type of agency or specialist that has yet to emerge? Andy Sernovitz, contributing writer for the Smart Blog on Social Media has a great take on this and who he think should be running the… Continue Reading
Tags / public relations
December 22, 2008
