Carrot Creative Blog

What will the current and upcoming changes to the Facebook platform mean for clients and their existing Fanpages?  As Director of Technology (and Director of  the “keeping it real committee”), I wanted to give everyone a heads up on the changes, but keep my ‘geek-speak’ to a low.  ‘Keep It Simple Stupid’, that’s my motto.

Application Interaction

• There will be no more application-to-user notifications. Meaning the small notification box in the bottom right of the bar on Facebook will no longer go-off when you are notified by an application.
• All correspondence between applications and users will be moved to either:
  • Email

Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater,  Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders.

The direct impact of this study is not only a greater understanding of what sort of best practices have arisen in the advertising/PR industry but also how many firms actually have such policies. It’s fascinating to see how firms of different sizes and specialties leverage either embrace or choose to ignore the power of conversational messaging.

Carrot Creative to Lead Social Media Relations for the newest “gather & share” network

November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities.

Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence.  Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social media programs for Beeing.com’s advertising partners and promote interaction with Beeing’s simple “gather & share” platform through different social media channels such as Facebook, Twitter and Tumblr.

From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

“Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”

For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear example of this. With the release of an iPhone app last Friday, the FanFeedr team seems to be rolling out with new innovations each and every week. I have no doubt you’ll start hearing much more about them in coming months.

Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost.

After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell?

In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets.

As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I bring this to our attention is because as a creative agency, working with brands that consumers want to associate themselves with makes our jobs at Carrot a whole lot easier. We encourage “cool” brands to offer viral content users can share, blog, post, whatever you want to call it, giving the consumer more opportunity to “tag their brag.”

Has anyone else noticed an abundance of Social Media Guidelines and books being sent around lately? I feel like I’ve received a ton this week. Razorfish released their Fluent Report. 360i put one out.