Amid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd… Continue Reading
Tags / social media
June 10, 2010
May 24, 2010
Breaking Down the Brick Wall
I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading
May 7, 2010
Social Media: The New Curriculum
As reported on Mashable, “Syracuse University has purchased six-month subscriptions to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating seniors.” In my opinion this is a win, both for Syracuse University and the class 2010. As many graduates approach the great migration from college to the real world, some are beginning to clean up their social media profiles, however, many are not. “According to a recent study by Cross-Tab Marketing services, 75% of HR departments worldwide are… Continue Reading
February 5, 2010
Down & Dirty: A Social Media Agency's Take on Facebook Platform Changes
What will the current and upcoming changes to the Facebook platform mean for clients and their existing Fanpages? As Director of Technology (and Director of the “keeping it real committee”), I wanted to give everyone a heads up on the changes, but keep my ‘geek-speak’ to a low. ‘Keep It Simple Stupid’, that’s my motto. Application Interaction There will be no more application-to-user notifications. Meaning the small notification box in the bottom right of the bar on Facebook will no… Continue Reading
January 15, 2010
Social Media: An Enterprise Perspective
Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater, Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading
November 12, 2009
Beeing.com Names Carrot Creative as its Social Media Agency of Record
Carrot Creative to Lead Social Media Relations for the newest “gather & share” network November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities. Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence. Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social… Continue Reading
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
August 13, 2009
Introducing FanFeedr: Personalized Sports Search
For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear… Continue Reading
August 5, 2009
We Really Do Hope They Serve Beer In Hell
Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost. After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell? It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone… Continue Reading
July 24, 2009
“What Are You Doing?” (That’s Worth Bragging About)
In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
