This past weekend Dan, Tony, Jeff and myself attended the Cleanweb Hackathon at the NYU Campus. The 24-hour event challenged programmers, college students, entrepreneurs and the like to create solutions for problems related to energy efficiency, transportation and clean technology. As Cleanweb notes on their website, the hackathon was an opportunity “to demonstrate the impact of applying information technology to resource constraints.” Companies such as Tendril, Genability, and Brighter Planet granted attendees access to their existing API’s, allowing hackers to… Continue Reading
Tags / social media
January 31, 2012
November 28, 2011
Solid Strategy Behind GE’s Instagram Campaign
GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
September 19, 2011
Introducing: Platlas
Platlas.com: A love letter to our favorite social networks. Earlier this summer, we took on the somewhat daunting task of exhaustively mapping out the ecosystem of Facebook. Even though Carrot is a Preferred Development Consultant and we consider ourselves severely versed in the Platform, we still learned A LOT by delving into Facebook so expansively. However, our ultimate goal was to narrow down a story within this vast array of features, into something compelling and widely relevant to us: our clients and our industry. Platform education is… Continue Reading
June 10, 2010
Ford Fiesta Teams Up with Carrot Creative
Amid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd… Continue Reading
May 24, 2010
Breaking Down the Brick Wall
I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading
May 7, 2010
Social Media: The New Curriculum
As reported on Mashable, “Syracuse University has purchased six-month subscriptions to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating seniors.” In my opinion this is a win, both for Syracuse University and the class 2010. As many graduates approach the great migration from college to the real world, some are beginning to clean up their social media profiles, however, many are not. “According to a recent study by Cross-Tab Marketing services, 75% of HR departments worldwide are… Continue Reading
February 5, 2010
Down & Dirty: A Social Media Agency's Take on Facebook Platform Changes
What will the current and upcoming changes to the Facebook platform mean for clients and their existing Fanpages? As Director of Technology (and Director of the “keeping it real committee”), I wanted to give everyone a heads up on the changes, but keep my ‘geek-speak’ to a low. ‘Keep It Simple Stupid’, that’s my motto. Application Interaction There will be no more application-to-user notifications. Meaning the small notification box in the bottom right of the bar on Facebook will no… Continue Reading
January 15, 2010
Social Media: An Enterprise Perspective
Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater, Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading
November 12, 2009
Beeing.com Names Carrot Creative as its Social Media Agency of Record
Carrot Creative to Lead Social Media Relations for the newest “gather & share” network November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities. Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence. Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social… Continue Reading
