Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater, Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading
Tags / social media
January 15, 2010
November 12, 2009
Beeing.com Names Carrot Creative as its Social Media Agency of Record
Carrot Creative to Lead Social Media Relations for the newest “gather & share” network November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities. Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence. Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social… Continue Reading
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
August 13, 2009
Introducing FanFeedr: Personalized Sports Search
For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear… Continue Reading
August 5, 2009
We Really Do Hope They Serve Beer In Hell
Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost. After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell? It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone… Continue Reading
July 24, 2009
“What Are You Doing?” (That’s Worth Bragging About)
In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
July 16, 2009
The Social Media Playbook. Useful in a 140 Character World?
Has anyone else noticed an abundance of Social Media Guidelines and books being sent around lately? I feel like I’ve received a ton this week. Razorfish released their Fluent Report. 360i put one out. I really want to read these. I do. (I’m halfway through the Razorfish one and it’s awesome.) These companies know what they’re talking about and have teams of extremely smart people pulling together ideas to share and make the industry a better place. But, in a… Continue Reading
June 29, 2009
Twitter Trade Talking: Social Media and The NBA
I think it’s safe to say the sports world is changing. Scratch that, IT IS safe to say. Just take a look at what’s happened in the NBA the past couple of weeks: Whether it was Kevin Love breaking news or Shaq hearing he’d been traded on Twitter (and then singing about it), the fact is social media is changing this landscape. More and more NBA players are signing up for Twitter everyday, connecting with their fans and building actual… Continue Reading
June 18, 2009
BLOGS WITH BALLS and The Future of Sports Blogging
Last weekend I had the opportunity to represent Carrot Creative at the BLOGS WITH BALLS 1.0, the first ever sports blogger and new media gathering in NYC. Hosted by the guys at HHR Media Group and sponsored by Yard Barker, SI.com, SB Nation and others, this was truly a ground-breaking event. It’s not everyday you get the guys from Deadspin, Kissing Suzy Kolber and FreeDarko on the same stage as members of the MSM (Mainstream Media) in front of a… Continue Reading
June 3, 2009
Recap: The Future of Media Panel
I just returned from the Future of Media Panel hosted by I Want Media at NYU’s Arthur L. Carter Journalism Institute. If you missed it, check out the livestream here. It was interesting this year compared to last, which is a true testament to how things have changed in the media world.. Last year’s panelists included more of a traditional set including Michael Wolff from Vanity Fair, Erick Schonfeld from TechCrunch and David Carr from The New York Times. (There… Continue Reading
