Carrot Creative Blog

Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media.

An excerpt:

“…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for Social Media. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency — not a vendor.”

Some exciting news on the next Kick Ass addition to the Carrot Creative team.

Jacob Cass will be joining Carrot Creative in the beginning of 2010.

As he describes on his website, he’s a self-employed graphic designer, specializing in the fields of corporate identity (logo) design, web design, print design and branding with the majority of his time spent designing and implementing marketing promotions for small businesses such as logos, websites, brochures, letterhead, business cards and more.

But really, who IS Jacob and why did we hire him? (via Twitter to boot!—check out how we lured him in on his own blog post announcing the news!)

One of the greatest parts about seeing a Broadway show is the immediate connection that you feel to the cast. Look at how many young fans wait eagerly outside the stage door of their favorite show hoping to catch a glimpse of the leading lady or actor or grab a quick photo and autograph of the Playbill.

I received this email from Johnnie Walker (I’m a member of “The Striding Man Society” that offers some really great events for tastings of the brand-if you get the chance, go!) I get emails from them ever so often about new events or promotions and click on them at leisure to see if anything fun is coming up.  This email today was different. They were letting me know that Johnnie Walker has created a Facebook Fan Page and offered an easy click to become a fan right from the email.

The Carrot team has been experimenting with ways to share news. For us to do our job and do it well, we pride ourselves on being on top of the latest trends and happenings in the news of social media and how we can implement this for our clients. We know that while reading is important, being able to apply what we’ve read and put a personal spin on it is just as valuable. Sure, we all can blog, post to Tumblr, Twitter…but how can we share what we’re reading in one solid place?

We have a new client to announce here at Carrot Creative. A client that is as passionate about what he does with his own work as we are with ours. A client that knows how to push boundaries and test limits without question. Sounds like a dream client right?

This mystery client is Tucker Max. We’ll be building a fully integrated website and digital strategy for his upcoming feature film, “I Hope They Serve Beer in Hell” based off of the New York Times Bestseller book of the same name.

Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking.

How Twitter Will Change the Way We Live
TIME’s cover story on Twitter by Stephen Johnson, a must-read.

HUGE , Carrot Creative neighbor (we have a view of their window) and recent Digital DUMBO host, organized an Internet Week event today at the DUMBO Arts Center.

A Job Grows In Brooklyn: Brooklyn-based interactive agency HUGE challenge you to steal their jobs.Think you’re good? Take it to the next level by learning from HUGE’s celebrated senior team. Find out what they’re looking for in the next big talent. Now that you’re a major player, how do you move higher? Where are the jobs in digital going? Developers, visual designers, project managers and interaction designers will learn to become more confident, more marketable and who knows, maybe land an interview with HUGE. We’ll share on-the-job insights and take you through examples of applicants that did (and didn’t) make the cut.