Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. The Rise Of Social Distribution Networks John Borthwick, CEO of Betaworks, addresses the rapid… Continue Reading
Tags / socialmedia
May 15, 2009
@Brand @Fail @What?
We’ve read about it all week. The uproar of Twitter users complaining publicly about the recent change by Twitter to replies. The public apology from Twitter. The questions. Yes We Get It. But, what affects us here at >carrot creative the most—explaining this to the brands. The brands that we JUST signed up to jump into Twitter because frankly, tweeting their name is a great way to get exposure, share links, engage—you know the deal. We’ve signed them on because… Continue Reading
May 11, 2009
Good Reads from Carrot Creative-Week of May 11, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking. In the coming weeks we’ll highlight articles every Monday – stay tuned and let us know… Continue Reading
May 7, 2009
Someday Your Browser Might Be Your Best Friend
“Why compare user numbers between a browser and a social network? Because there’s every reason to believe that the two technologies are converging in the near term future.” – Marshall Kirkpatrick True story: Facebook has the potential to become your all-in-one Internet consumption hub. Think social interactions combined with what you do already in your web browser on a daily basis. This is where Firefox and Facebook may throw some elbows at each other. After all, Firefox has the same… Continue Reading
May 5, 2009
Your online identity—add to it!
Everyone has their online identity. You have a website. You have your blog. Your LinkedIn. Twitter. Facebook. You build these networks and pages out to form “Who you are.” But, having one of these “things” does not classify who you are as a person. If you’re on Twitter, it doesn’t mean you necessarily have “quick thoughts”, if you’re on LinkedIn it doesn’t necessarily mean you are all about networking for your career. Or, at least I hope it doesn’t. There… Continue Reading
April 15, 2009
Happy Tax Day- Check out why you owe the government $184,000
We’ve had the pleasure of working with the Peter G. Peterson Foundation to launch a site dedicated to demystifying the national debt. Owen and Payne, brothers in accounting, take users through the haunting debt figures and explain exactly what it means to each individual American. While this is ridiculously scary, our team here saw the great opportunity in this to use comedy and social media to showcase the current situation and reach out to consumers on a less formal basis…. Continue Reading
April 13, 2009
Twitter for Businesses- it's OK to keep the PR person involved
PR and social media is a strong interest for Carrot Creative. We work with PR agencies all the time discussing social media strategy for some amazing clients. We realize that PR has completely shifted with social media.. Campaigns now include Facebook, YouTube & Flickr as line items. Pitching reporters on Twitter is not uncommon and blogging has become a necessity rather than an added item. Social Media Is the Responsibility of Public Relations. So, when I came upon an op-ed… Continue Reading
March 19, 2009
Social Media Fire Starters
Photo Credit: Addicted Eyes on Flickr. Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels. Why would we want to create a platform for people to complain? What if people attack us publicly on the site? If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this? How can we control the content? All… Continue Reading
March 9, 2009
The social media audit: Finding your assets
**This post was originally a guest post on SmartBlog on Social Media and can be viewed here. In this landscape, where everyone talks about the need to “get” social media, a basic social media audit can help you save a great deal of time before rolling out a larger strategy. Carrot Creative’s audit takes into account your current social media presence but also looks at what assets you have that can be leveraged across online channels. For example, while some… Continue Reading
March 4, 2009
SM4SC – Carrot doing some good in the neighborhood
Here at Carrot Creative, we obviously like social media.We live and breathe it. We also like charity and getting involved in the community. So when our nice friends who organized the successful Social Media For Social Change (SM4SC)last year in Boston asked us to participate in the New York version this year—we obviously said yes.We also loaned some of our skillful Carrot Crew members to help with some redesign work as well. (Don’t worry, we have them back and they… Continue Reading
