As big supporters of engaging with brands in social media—you’ll probably be surprised by the next statement I make. Some people are not ready for social media yet and we should NOT go there. In order to provide smart and strategic counsel, an all or nothing approach is not necessarily the right approach. The Pew Internet & American Life Project released recent survey findings regarding American’s use of microblogging sites like Twitter, Yammer (yes, it looks like people are still… Continue Reading
Tags / socialmedia
February 23, 2009
February 18, 2009
Models + Fashion + Technology= Nerd's Dream
Photo Courtesy of Style Coalition. More photos from the event here. Last night I had the privilege of attending the Style Coalition’s Digital Moda event organized by Inside the Tents bringing together the fashion, media and technology elite. How was it? Well, besides AWESOME I don’t know how else I could describe it. What was really cool was the fact that while I expected most of the conversations to revolve around the runway and designers I don’t know about (come… Continue Reading
February 17, 2009
How "When No Press is Bad Press" Has Changed with Social Media
There’s an old saying that “No Press is Bad Press”— I don’t think this is from a PR person because honestly, bad press is a PAIN. It adds additional effort to fixing the problem and long hours of figuring out how to attack the crisis. But, with social media enabling a message to travel far and wide, add comments that are sometimes not moderated, how do we look at bad “press” when it ends up driving awareness? Here’s my example…. Continue Reading
February 11, 2009
Social Media- Idiots Not Welcome
Photo Credit: Kelly Samardak, Just An Online Minute Yesterday I attended the “When Social Media Becomes Unsociable” panel part of this week’s “Social Media Week” in New York. The panel, held at Fleishman Hillard’s New York office was full of people who engage/work in the new media space including: Constantine Basturea, Converseon Steve Coulson, The Advance Guard Peter Himler, Flatiron Communications Brad Mays, FH Digital Dallas Amber Naslund, Radian6 David Bradfield (Moderator from FH Digital) A full recap of what… Continue Reading
February 9, 2009
Give a little bit
While many brands are scrambling to get online and in “social media” (we have the privilege of working with many of them–woot!) sometimes it’s good to just step back and cover the basics, do the little things first and then expand to something bigger based on event or launch timing, market need or announcement. Last night The Grammys proved that the “little things” work with a simple social media campaign targeting Facebook and Twitter to update users in real time… Continue Reading
January 23, 2009
There is more to a pie than the filling
Photo Courtesy of The Bitten World. You can thank the fact that today is National Pie Day for the witty subject line. But, it’s true. Pie is more than the filling and I doubt anyone can say that they eat pie for only the dry top layer. So, where am I going with this? I’m linking social media and pie. Yes. It’s happening. Just like a pie, you need every ingredient to make it the best that it can be…. Continue Reading
January 20, 2009
Today’s the Day!
We hope you’re as excited as we are for today’s inaugural. To make the most out of today’s historic celebrations we’ve compiled a list of social media websites dedicated to the inauguration. Share My Inauguration Follow 24 students from an inner-city Chicago school as they travel to Washington to experience national treasures and our election process firsthand. The site is enhanced with student created video and has a section where you too can share your inauguration experience. Baratunde.com Our good… Continue Reading
January 8, 2009
I'll gladly pay you my Facebook friends for a hamburger today
Everyone likes friends. Friends are there for you when you need them. Friends are there to talk to you, hang out with you, have good times with. Friends in the Web 2.0 world (ugh buzz word) can mean something completely different though. Friends on Facebook may mean something to one person and something completely different to another. Friends on Twitter? You have followers. You follow them back possibly. Are they your friend? Sure. Some of them are. Others? No way…. Continue Reading
