Carrot Creative Blog

The New York Snowpocalypse couldn’t stop me from getting to Boston to speak at the PRSSA “PR Advanced: Brand Yourself” conference at Boston University this weekend… a canceled bus just meant I had to get the by train, a minor inconvenience for what turned out to be a great event.

Speakers at the PR Advanced event included representatives from JetBlue, the Boston Red Sox, Dunkin’ Donuts, Wholefoods and myself, representing Carrot Creative and my personal brand, Just Creative Design.

Dumbo loft, check.
Free Brooklyn beer, check (thank you RRE Ventures).
Everyone in room geeking-out over mobile apps, check.

This pretty much sums up the Monday Mobile Brooklyn event this past Monday night where our very own Robert Gaafar, Carrot Creative’s CEO presented our submission to the NYC Big Apps contest: “Where Brooklyn App?”

Mike Germano and Katy Kelley speak at Digiday: APPS

“Building brands in the billion dollar app boom” was the overarching agenda of Digiday’s App conference in Los Angeles on December 12th.  Top brand marketers, agency executives, publishers and app developers came together to discuss and explore how brands can harness the power of the explosive mobile and social app market.

There are less than three weeks to go before the most influential Presidential election of our time, which is the perfect opportunity to reflect on how social media can be used to influence an election. I will be speaking at the Social Media and Presidential Elections Conference at the Samsung Experience at Columbus Circle on Thursday, October, 30th at 6:30PM with a panel of some of the greatest minds in the business.

These experts include:

Sarah Bernard, President of 23/6, a political satire site created at the Huffington Post and now part of IAC (Barry Diller) offering insight into current events, from politics to pop culture.

What once seemed so far away is now a reality: I’m a full-fledged member of the real world. Yesterday I spent my day talking with students at my alma mater, RIT, about life after college and the wonders of brand management. I had a blast dialoguing with my former classmates about successful brand programmes, social-media, and the state of the design community. It’s amazing to see the fresh insight that college students bring to the table, as well as to see how they’re leveraging the social-web in their coursework.

Below is a copy of my presentation for your perusal.

One of the most respected names in business publishing has asked me to speak at their worldwide Direct Marketers Forum this coming March. Direct Marketing International Magazine is “the only publication which has the global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers – so not only is it unique, it is also truly original!”

This exciting opportunity is a great way to stay informed about marketing activities around the globe and to find out how my European counterparts are using the Social-Web in powerful new ways.

School is not out for summer. But, I can promise you there will be no pop quizzes on Wednesday, June 25, as I will be speaking at the Social Media Business School event in NYC. The event is located at the Chinatown Brasserie on 380 Lafayette St and will begin at 9 am (but get there early as I am sure registration will fill up fast). I will be speaking on the panel designated for Social Media Marketing, however the day will include panel discussions and presentations on Analytics, App Hosting Options, Media API’s, Brand Advertising, Performance Advertising and Social Media Business Modeling. Social Media Business School, hosted by SocialMedia Networks, is sure to bring about great networking opportunities and great insight into the Business of Social Media, and I encourage anyone out there in the field of Social Media, in the NYC area or simply interested in the ins-and-outs of the Social Media business world to attend this great event.