Carrot Creative Blog

From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players:

“Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players want to interact with their fans to create a more loyal fan base. [In terms of the NBA] social media allows players to very easily transcend just being a basketball player. It allows any athlete to take that next step in communication with fans and make it personal.”

For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear example of this. With the release of an iPhone app last Friday, the FanFeedr team seems to be rolling out with new innovations each and every week. I have no doubt you’ll start hearing much more about them in coming months.

I think it’s safe to say the sports world is changing. Scratch that, IT IS safe to say. Just take a look at what’s happened in the NBA the past couple of weeks:

Whether it was Kevin Love breaking news or Shaq hearing he’d been traded on Twitter (and then singing about it), the fact is social media is changing this landscape. More and more NBA players are signing up for Twitter everyday, connecting with their fans and building actual relationships with them – no Traditional Media outlets involved.

Last weekend I had the opportunity to represent Carrot Creative at the BLOGS WITH BALLS 1.0, the first ever sports blogger and new media gathering in NYC. Hosted by the guys at HHR Media Group and sponsored by Yard Barker, SI.com, SB Nation and others, this was truly a ground-breaking event. It’s not everyday you get the guys from Deadspin, Kissing Suzy Kolber and FreeDarko on the same stage as members of the MSM (Mainstream Media) in front of a big, unique audience. And not everyone in attendance was a big time internet blogger; There were people who get 2 visits a day and others who average hundreds of thousands.

Come join the best team on Facebook—Team It Up.

>carrot is excited to announce that Team It Up, the first comprehensive sports utility application, is a home run on Facebook. As both the developers for this application and as sports fans/former athletes ourselves, we are thrilled to bring all facets of the sports world to the general Facebook fanbase. Never before have Facebook users been able to: