From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
Tags / sports
October 1, 2009
August 13, 2009
Introducing FanFeedr: Personalized Sports Search
For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear… Continue Reading
June 29, 2009
Twitter Trade Talking: Social Media and The NBA
I think it’s safe to say the sports world is changing. Scratch that, IT IS safe to say. Just take a look at what’s happened in the NBA the past couple of weeks: Whether it was Kevin Love breaking news or Shaq hearing he’d been traded on Twitter (and then singing about it), the fact is social media is changing this landscape. More and more NBA players are signing up for Twitter everyday, connecting with their fans and building actual… Continue Reading
June 18, 2009
BLOGS WITH BALLS and The Future of Sports Blogging
Last weekend I had the opportunity to represent Carrot Creative at the BLOGS WITH BALLS 1.0, the first ever sports blogger and new media gathering in NYC. Hosted by the guys at HHR Media Group and sponsored by Yard Barker, SI.com, SB Nation and others, this was truly a ground-breaking event. It’s not everyday you get the guys from Deadspin, Kissing Suzy Kolber and FreeDarko on the same stage as members of the MSM (Mainstream Media) in front of a… Continue Reading
September 9, 2008
Be a team player with TeamItUp
Come join the best team on Facebook—Team It Up. >carrot is excited to announce that Team It Up, the first comprehensive sports utility application, is a home run on Facebook. As both the developers for this application and as sports fans/former athletes ourselves, we are thrilled to bring all facets of the sports world to the general Facebook fanbase. Never before have Facebook users been able to: track their own stats from present and past sports seasons create/join every amateur… Continue Reading
