In what was first viewed as a breakthrough moment in tech, then almost instantaneously derided as a yawn-fest, Twitter’s Chief Executive Evan Williams, unveiled an unexpected, yet virtually extensible marketing platform @anywhere. A tool aimed squarely at placing the Twitter ecosystem in a more contextual environment—right at the source for most discussion on the Internet—original content sites. Most users on the service were up in arms at the less-than stimulating presentation, however, now that the dust has settled I think… Continue Reading
Tags / twitter
March 16, 2010
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
July 24, 2009
“What Are You Doing?” (That’s Worth Bragging About)
In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
June 29, 2009
Twitter Trade Talking: Social Media and The NBA
I think it’s safe to say the sports world is changing. Scratch that, IT IS safe to say. Just take a look at what’s happened in the NBA the past couple of weeks: Whether it was Kevin Love breaking news or Shaq hearing he’d been traded on Twitter (and then singing about it), the fact is social media is changing this landscape. More and more NBA players are signing up for Twitter everyday, connecting with their fans and building actual… Continue Reading
June 3, 2009
Recap: The Future of Media Panel
I just returned from the Future of Media Panel hosted by I Want Media at NYU’s Arthur L. Carter Journalism Institute. If you missed it, check out the livestream here. It was interesting this year compared to last, which is a true testament to how things have changed in the media world.. Last year’s panelists included more of a traditional set including Michael Wolff from Vanity Fair, Erick Schonfeld from TechCrunch and David Carr from The New York Times. (There… Continue Reading
May 15, 2009
@Brand @Fail @What?
We’ve read about it all week. The uproar of Twitter users complaining publicly about the recent change by Twitter to replies. The public apology from Twitter. The questions. Yes We Get It. But, what affects us here at >carrot creative the most—explaining this to the brands. The brands that we JUST signed up to jump into Twitter because frankly, tweeting their name is a great way to get exposure, share links, engage—you know the deal. We’ve signed them on because… Continue Reading
April 13, 2009
Twitter for Businesses- it's OK to keep the PR person involved
PR and social media is a strong interest for Carrot Creative. We work with PR agencies all the time discussing social media strategy for some amazing clients. We realize that PR has completely shifted with social media.. Campaigns now include Facebook, YouTube & Flickr as line items. Pitching reporters on Twitter is not uncommon and blogging has become a necessity rather than an added item. Social Media Is the Responsibility of Public Relations. So, when I came upon an op-ed… Continue Reading
February 23, 2009
Don't "Do it" to "Do it"
As big supporters of engaging with brands in social media—you’ll probably be surprised by the next statement I make. Some people are not ready for social media yet and we should NOT go there. In order to provide smart and strategic counsel, an all or nothing approach is not necessarily the right approach. The Pew Internet & American Life Project released recent survey findings regarding American’s use of microblogging sites like Twitter, Yammer (yes, it looks like people are still… Continue Reading
February 9, 2009
Give a little bit
While many brands are scrambling to get online and in “social media” (we have the privilege of working with many of them–woot!) sometimes it’s good to just step back and cover the basics, do the little things first and then expand to something bigger based on event or launch timing, market need or announcement. Last night The Grammys proved that the “little things” work with a simple social media campaign targeting Facebook and Twitter to update users in real time… Continue Reading
February 5, 2009
Passion to Share
Twitter is an interesting space. A space where you can connect with new people,post random thoughts, blah blah…we know we know. But, I’m really interested and grateful for this community and the constant feedback they provide. For example. Yesterday, I was in the mood to hear some music that gets me pumped up for a big negotiation we have. We have a LOT going on here and YES I am an excited person, but I wanted to add my own… Continue Reading
