GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
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November 28, 2011
October 15, 2009
Twice the Insight: AgencySpy and PRNewser Interview Mike Germano
Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media. An excerpt: “…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for… Continue Reading
June 10, 2008
SometimesDaily in the News
In just two weeks of its release, SometimesDaily is already gaining considerable coverage in the media and blogosphere. Check out the following links to read all about SometimesDaily and what people around the world are quickly acknowledging could be the next great series online! Remember to tune in every day to SometimesDaily! Everyone at Carrot Creative is very proud to have help build such an awesome site. New York Times Mashable Wired Podcasting News
