May 10, 2010

Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style.

“Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message is very important.”

Read more and see the article on here on AdAge’s site.