Everyone has their online identity. You have a website. You have your blog. Your LinkedIn. Twitter. Facebook. You build these networks and pages out to form “Who you are.” But, having one of these “things” does not classify who you are as a person. If you’re on Twitter, it doesn’t mean you necessarily have “quick thoughts”, if you’re on LinkedIn it doesn’t necessarily mean you are all about networking for your career. Or, at least I hope it doesn’t.
There are more ways to bringing out your personality within your online profile. Facebook Fan Pages are a GREAT start to this. We love Facebook Fan Pages here at >carrot creative and I can promise you there will be more posts about this topic.
If you check out my Facebook page, you can tell that I like sushi, baseball, chardonnay and Dave Matthews Band. Sure, there are many OTHER things I like, but you already know a little more about me than “she has a blog and a Twitter.”
Looking at this from a marketers perspective, brands need to have a strong presence on these Facebook Fan Pages. If I have a favorite type of perfume that I use every day, what’s stopping me from showing that off and adding that to my Facebook page? In fact, from writing this post I found that Burberry London is ON Facebook and I can become a fan of the brand. Now people know that I like this type of perfume.(And yes, that’s why I smell so good.)
When Facebook rolled out the new Fan Page redesign, PR people everywhere did a happy dance. An integrated place to push out a brand and everything that goes into it? Here we go! Mashable wrote up a great outline on these pages and how marketers will need to get involved when designing these out. We’ve had the opportunity to work with this for a bunch of brands already and the opportunity to really engage with your brands fans on these are amazing. The easy ways to share the content (there is a SUGGEST PAGE button—easy!) and have the content show up immediately in your news feed provides for a quick jumpstart to your viral campaign. There’s no reason to not be doing this.
So, brands—make sure you’re out there on these Fan Pages. Users are looking to add a bit more personality to their online identity. People are proud to say they eat Carl’s Jr. hamburgers any chance they get. They enjoy saying they watch Lost or wear Nike sneakers. Make it available for them and start bringing these fans to a place where you can interact with them directly.
What do you think? Do you build out your online presence on Facebook? Are you a fan of brands and objects?
